Meet sōsh: Dave

Dave has been a part of the team here at sōsh for a month but it feels like he’s been here forever. Spot-on designer, budding community manager, multi-talented artist and the latest (eighth) addition to our little family, here – we can’t wait to see what’s to come. Take it away, Dave…

1) What are some of your hobbies (besides working, of course)?

When I am not doodling monsters and oddly shaped humans — I run a clothing brand, Bigshot Robot, which is inspired by a story, characters, and adventures. I also fancy myself an amateur electronic musician.

2) What’s your favorite thing about Milwaukee?

My favorite thing about Milwaukee has to be the growing culture. This city, in recent years has had a huge surge of small business start-ups, artists, and an active community full of supporters. All of these people work together to foster one another, and that community is something that makes Milwaukee a good home.

David Zimmerman

3) Mac or PC?

Mac & Cheese, I’ve got the blues.

4) What’s your favorite social platform?

Currently my favorite social platform is Instagram, being that I am a visual artist it allows me to reach an audience I might not have been able to reach previously. Also recently, I received an invite to contribute on the designer’s show and tell site — Dribbble.

5) What is your general philosophy when it comes to work?

A strong attention to detail can push anything to where it needs to be.

Draw More, If You’re Bored – You’re Boring.

6) Do you have a favorite tech/web company?

Google, they have a strong offering of products and I think they have something in store for us.

7) What’s an interesting fact about you?

I have had the chance to play my music in more than 16 different states, in at least three different bands.

How one tweet showed us the light

This article was published in the BizTimes on March 18th, 2013

Facebook and Twitter are no longer content to take a back seat. Finally, brands and agencies are taking notice and advantage by producing fantastic content that is, at its best, timely, humorous, sentimental and uber-shareable.

One of the best examples in recent memory is Oreo’s “carpe diem” moment during this year’s Super Bowl. Many people have heard about or seen the tweet and that set the social media world ablaze but this was far from a one-hit-wonder. It all started in June of 2012.

That was when the cookie giant, a brand that topped $2 billion in revenue during 2011, launched its “Daily Twist” campaign. The campaign was an ambitious, 100-day social and digital push that marked a turning point in the company’s approach to marketing and, at its core, was all about great content. Over its course, we saw compelling graphic after compelling graphic, one each day. Some images were planned in advance, others the product of relevant topics. “The vast majority of the work happens in real time. Each morning the team homes in on what’s trending and what’s right for Oreo,” said DraftFCB Creative Director Megan Sheehan in an interview with AdAge.

It was this real-time, fast-paced mindset that allowed the brand and its partners to seize the moment when it came. Emerging from a boardroom “command center” in Tribeca that included decision-makers from the brand team and Oreo’s agencies, the post instantly captivated many of the 108 million people waiting “in the dark” and, arguably, created more buzz than any of the paid media that aired during the game.

With appropriate preparation, the right piece of creative and flawless timing, Oreo did, that night, what every other brand was trying to; they stole the show. And among the many responses to their tweet was this gem: “The lights went out and a new era in advertising was born.” Well said. This is, truly, only the beginning.

Meet sōsh: Kera

The newest addition to the team and a transplant from the retail industry, Kera has jumped right in and is already making waves! We can’t wait to see what else she has up her sleeve and what’s in store for all of us in the future. Without further ado…

1) What are some of your hobbies (besides working, of course)?

I volunteer at the humane society and brew my own beer. I also really enjoy beating my boyfriend in Mario Kart on almost a nightly basis.

2) What’s your favorite thing about Milwaukee?

I think this would need its own blog post… or two. The very simple answer is that I love the culture here. There’s a lot of diversity without being pretentious. Also… GO BREWERS!

3) Mac or PC? 

Mac. One thousand times “Mac.” None of my PCs and I got along.

4) What’s your favorite social platform? 

Facebook is the platform most integrated into my daily life. I use it to keep in touch with people; it’s pretty much replaced email. Twitter I check the most throughout the day. It’s largely my source of news. However, I am a YouTube addict. It’s such an awesome forum for the everyman (or woman) to share their art.

5) What is your general philosophy when it comes to work?

I am a firm believer in taking pride in your work, no matter how big or small the project is. Whatever I’m working on, I want it to be completed as close to perfect as possible. I also believe that working as part of a team fosters greater results than working alone. By pushing and pushing back on each other, well designed teams have the ability to create something better than any one individual would have come up with on his or her own.

6) Do you have a favorite tech/web company? 

Not really. Sorry for the boring answer.

7) Anything else/interesting fact about you?

Combined, I’ve seen Ghostbusters and Ghostbusters 2 more than 100 times.